Illinois Primary Health Department (IPHCA)

ART DIRECTION, LAYOUT DESIGN & COMPOSITION, TYPOGRAPHY

PROJECT ASK
Create a campaign to educate the public about the importance of vaccines in preventing infections.

GOAL
Reach parents with the message that vaccinations protect their children from harmful germs, especially before starting school.

DELIVERABLES
Commercial, stickers, billboards, bus wraps, and other out-of-home collateral featuring the character “Germy” to highlight the ever-present threat of infection.